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Together with famido for young families in Switzerland

That's why we are the ideal partner

Our mission

We bring more ease into everyday family life. Realistic instead of perfect, relieving instead of instructive. Our approach fits what parents truly need.

Strong Partners, Exclusive Distribution

Thanks to reliable and exclusive partnerships with leading hospitals, women's clinics, maternity wards, and gynecological practices, your products reach the hands of the right target group directly.

Sustainable and suitable for everyday use

Our mama cases and birth bags are made of recycled cotton and are designed for long lasting, everyday use. The products contained in them are carefully selected.

Maximum relevance at the decisive moment

Our mama cases and birth bags reach expectant parents exactly when they are most open to helpful offers. In one of the most formative phases of life.

Social Responsibility

We take on social responsibility. The packaging of the mama cases and birth bags is carried out in cooperation with social institutions.

Comprehensive Omnichannel Experience

We connect all touchpoints with expectant and young parents with digital offerings such as an app, magazine, and podcast. This creates a holistic brand experience with sustainable impact.

Product sampling

Product sampling

With our mama cases and birth bags, brands reach expectant and young parents exactly when they are particularly open to helpful offers. The bags contain carefully selected products, attractive benefits, and practical expert information, all with real added value for everyday family life. Handed out by medical professionals in hospitals, women’s clinics, maternity wards, and gynecological practices, trust and a sustainable brand connection are created from the very beginning.

With our family bags, which are distributed via daycare centers, playgroups, and family events, we additionally bring brands directly into the everyday lives of young families.

Presence in the famido app

Presence in the famido app

The famido app bundles family discounts, cashback offers, and lotteries in one central place and makes them easily accessible to our community. In this way, we accompany parents digitally through all relevant phases, from pregnancy through birth and into everyday family life. In addition to the physical touchpoints of our mama cases and birth bags, a continuous brand presence is created along the entire customer journey.

Content Partnership

Content Partnership

Content Partnership

We support expectant parents and young families with relevant knowledge tailored to their phase of life. In our mama cases, we provide well founded knowledge in the form of a pregnancy guide, developed in close cooperation with experts from medicine and other fields. In the famido online magazine, readers additionally find in depth articles and podcast episodes.

In addition, we accompany pregnant women via newsletter throughout pregnancy and subsequently young parents through their everyday family life, with relevant information, expert tips, and suitable offers.

For brands, this creates a highly effective omnichannel presence. Physically at an emotionally decisive moment and digitally throughout the entire journey of becoming a family.

Distribution Partnership

Distribution Partnership

With our mama cases, birth bags, and family bags, we support hospitals, maternity clinics, maternity wards, and gynecological practices in supporting young families exactly at the moment when they need the most orientation, appreciation, and practical assistance. Upon request, birth bags can be branded with the logo of the distribution partner, creating strong recognition.

Through personal handover, a positive experience is created that strengthens the relationship with parents. At the same time, they are provided with high quality products, well founded information, and suitable offers. A service that remains memorable and sustainably builds trust.

Excerpt from our distribution network